"technological Transfer"

This contributed volume provides 11 illustrative case studies of technological transformation in the global pulp and paper industry from the inception of mechanical papermaking in early nineteenth century Europe until its recent developments in today’s business environment with rapidly changing market dynamics and consumer behaviour. It deals with the relationships between technology transfer, technology leadership, raw material dependence, and product variety on a global scale.

This book covers the theory and also the practical aspects of technology implementation in a way that is suitable for undergraduate and graduate-level students, as well as researchers and professional engineers.

Access to science and technology worldwide is achieved by active participation in open international scientific research, as well as through technological capability that is decisive in catching up with world developments in science and technology. In other words, it is the "national system of innovation" which determines a country's assimilation capacity. The universities, research institutions, the technological infrastructure, industrial training schemes, information networks and technical institutions in general provide the foundation for a solid, steady development. Therefore policies directed toward strengthening the national system of innovation are essential for a catching-up strategy. But even more important is the presence of skilled and experienced people with the necessary connections to the scientific and technological infrastructure of the world at large. this applies to China in particular. Whether or not the technological potential will be developed, depends on the technological and industrial strategies promoted by the Chinese leadership. In addition, the costs and benefits of technological development are affected by the prevalent evolutionary stage of a country's political framework and fiscal regime. There must be a strong coordination between overall economic policies and technology policy. A sucessful management of technology is only possible through a "technological package" including management, financial and marketing skills.

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations.