[pdf] Buyology: Truth And Lies About Why We Buy

The secrets, lies, and layers of deception about Diane Dewey's origins were meant for her protection—but eventually, they imploded. Living with her family in suburban Philadelphia, Diane had grown up knowing she was born in Stuttgart and adopted at age one from an orphanage. She'd been told her biological parents were dead. Then, in 2002, when she was forty-seven years old, Diane got a letter from Switzerland: her biological father, Otto, wanted to bring her into his life. With that, her world shifted on its axis.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

The world will learn more about the infamous Charles Manson and his family of followers, in the documentary titled, “Truth & Lies: the Family Manson.” The Manson murders are so terrifyingly famous, few need to be reminded what happened to actress Sharon Tate and her friends on December 8, 1969. On that night in Beverly hills, Tate and eight others were the victims of the Manson family, led by Charles Manson.