The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Revised Edition by Marty Neumeier
English | June 11th, 2009 | ISBN: 0321348109 | 208 pages | EPUB | 4.22 MB
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"—a brand that customers feel is essential to their lives.