Green Marketing: A Case Study of the Sub-Industry in Turkey by Ayca Can Kirgiz
English | 30 Oct. 2015 | ISBN: 1137535873 | 172 Pages | PDF | 1 MB
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.