101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement by Jeffrey Abrahams
English | October 2nd, 2013 | ISBN: 1580087612 | 162 pages | EPUB | 1.91 MB
Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language.