The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries, Laura Ries
English | October 1st, 2002 | ISBN: 0060007737, 0887309372 | 257 pages | PDF | 0.98 MB
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding