3658187301

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) by Vesna Zabkar
English | 20 July 2017 | ISBN: 3658187301 | 293 Pages | PDF | 7.37 MB

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement.
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (Repost)

Vesna Zabkar, Martin Eisend, "Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement"
English | 2017 | ISBN: 3658187301 | PDF | pages: 294 | 7.4 mb