About Face, The Secrets of Emotionally Efffective Advertising

Your senses aren't just a part of you—they define you. Nothing that you experience in your life, from the most important to the most mundane, would be possible without the intricate power of your senses. But how much about them do you really know? Your ability to sense and perceive the world around you is so richly detailed and accurate as to be miraculous. No other animal, no expertly designed supercomputer—nothing in the entire universe of scientific exploration can even come close to matching the ability of your brain to use information sensed by your eyes, ears, skin, tongue, and nose to produce a rich sensory experience in a matter of milliseconds.