Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

Have you ever felt excluded, offended, or misunderstood because of a word or a phrase that someone used? Ever felt uncomfortable-or at a loss for what to say-when talking about some aspect of personal identity? If so, you're not alone. Thoughtfully chosen words can be powerful relationship builders, while ill-chosen or unthinking comments can alienate and offend. In the workplace specifically, repeating harmful language over time creates a toxic company culture, high employee turnover, and a damaged reputation.