Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are, Second Edition by David McNally, Karl D Speak
English | 2011 | ISBN: 1605098108 | 538 pages | PDF | 0,7 MB
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be.