Ambush Marketing & The Mega Event Monopoly

Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events

Andre M. Louw, "Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events"
English | 2012 | pages: 771 | ISBN: 9067048631 | PDF | 5,0 mb