Robert S. Kaplan, David P. Norton, "The Balanced Scorecard: Translating Strategy into Action"
English | 1996-09-01 | ISBN: 0875846513 | 329 pages | PDF | 16.8 mb
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures.