Digital Marketing: A Practical Approach, 3rd Edition
Routledge | English | 2018 | ISBN-10: 1138039527 | 352 pages | PDF | 5.32 MB
by Alan Charlesworth (Author)
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing