New Frontiers of the Automobile Industry: Exploring Geographies, Technology, and Institutional Challenges by Alex Covarrubias V.English | EPUB | 2020 | 516 Pages | ISBN : 3030188809 | 10.71 MB
Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability.