Ayca Aysin

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation.

Le Peuple De L’Herbe fête ses 20 ans avec la compilation Live & Rare ! Comme son nom l’indique, cette compilation regroupe des titres rares ou inédits, des remixes ou collaborations avec des artistes tels que les Svinkels, Puppetmastaz, Burning Heads, Youth de Killing Joke ou encore Marc Nammour de La Canaille, mais également des versions lives des classiques du groupe lyonnais enregistrées entre 2008 et 2017 («Herbman Skank», «PH Theme», «No Escape» …). Live & Rare est l’occasion de redécouvrir le spectre musical XXL du Peuple De L’Herbe et leur son typique dominé par cette basse qui prend aux tripes.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.