Behavioral Considerations in Niche Online Communities

This book constitutes the refereed proceedings of the 5th International Conference on Online Communities and Social Computing, OCSC 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences.

Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online.

“The monograph clearly demonstrates how speech etiquette in online communication adapts to the technological conditions of virtual communication. The ways and forms of supporting verbal interaction depend on the socio-cultural and ethno-specific communicative experience of the group members, their cultural memory. Digital media, just like writing and printing, has caused another cultural revolution. They form new relationships in social reality: the analysis proves that a new culture of transition of mass communication to interpersonal communication and vice versa has been formed in online communication. The study, carried out in several Slavic languages, showed that linguistic diversity is a huge wealth of the modern world – and this is one of the strongest impressions from the book.”

“The monograph clearly demonstrates how speech etiquette in online communication adapts to the technological conditions of virtual communication. The ways and forms of supporting verbal interaction depend on the socio-cultural and ethno-specific communicative experience of the group members, their cultural memory. Digital media, just like writing and printing, has caused another cultural revolution.

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