Behavioral Economics: The Basics
Routledge | English | 2019 | ISBN-10: 1138228907 | 260 pages | PDF | 2.09 MB
by Philip Corr (Author), Anke Plagnol (Author)
Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching