Bernard Shaw's Marriages And Misalliances (bernard Shaw And His Contemporaries)

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman.

Artie Shaw (born Arthur Jacob Arshawsky; May 23, 1910 – December 30, 2004) was an American clarinetist, composer, bandleader, and actor. Also an author, Shaw wrote both fiction and non-fiction. Widely regarded as "one of jazz's finest clarinetists," Shaw led one of the United States' most popular big bands in the late 1930s through the early 1940s. Though he had numerous hit records, he was perhaps best known for his 1938 recording of Cole Porter's "Begin the Beguine." Prior to the release of "Beguine," Shaw and his fledgling band had languished in relative obscurity for over two years and, after its release, he became a major pop artist within short order. The record eventually became one of the era's defining recordings. Musically restless, Shaw was also an early proponent of what became known much later as Third Stream music, which blended elements of classical and jazz forms and traditions. His music influenced other musicians, such as John Barry in England, with the vamp of the James Bond Theme, possibly influenced by "Nightmare," which also has a similar vamp to Kurt Weill's "Lonely House."

Society Records presents this pristine digital transfer of Artie Shaw and His Orchestra Featuring Mel Tormé and the Meltones, featuring two of the most celebrated jazz orchestras of the 60s!