Blockbuster Plots Pure & Simple: Take The Panic Out of Plot

A Framework for Successful Interviews

'A must-read for the digitally savvy executive looking to stay ahead of the digital curve'. -AINSLIE VAN ONSELEN Chief Executive Officer, CA ANZ

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions.

Let’s face it, there are aspects of the photographic process that seem to be a mystery and lighting is one of them. The question is, how do we make sense of it all? Joel believes that if all we do is approach lighting from a technical process, the best you will end up with is a bunch of lighting ratios, schematics and the ability to hold a flash meter. What we all want is to create killer images that have impact. This is why we must approach the photographic process from a creative artistic perspective. Yes, there are technical aspects to the process, but the foundation is built on something much greater, the ability to think like an artist and use the greatest tool of all, the creative mind.