Business Data Mining

Collecting, preparing, analyzing and visualizing business data to solve common issues in different business sectors

9 Data Mining algorithms for Data Science, Machine Learning and Explainable Artificial Intelligence. 18 Case Studies.

With many recent advances in data science, we have many more tools and techniques available for data analysts to extract information from data sets. This book will assist data analysts to move up from simple tools such as Excel for descriptive analytics to answer more sophisticated questions using machine learning. Most of the exercises use R and Python, but rather than focus on coding algorithms, the book employs interactive interfaces to these tools to perform the analysis. Using the CRISP-DM data mining standard, the early chapters cover conducting the preparatory steps in data mining: translating business information needs into framed analytical questions and data preparation.

Learn to use the "Data Mining with R" (DMwR) package and R software to build and evaluate predictive data mining models.

Nearly everyone knows K-means algorithm in the fields of data mining and business intelligence. But the ever-emerging data with extremely complicated characteristics bring new challenges to this "old" algorithm. This book addresses these challenges and makes novel contributions in establishing theoretical frameworks for K-means distances and K-means based consensus clustering, identifying the "dangerous" uniform effect and zero-value dilemma of K-means, adapting right measures for cluster validity, and integrating K-means with SVMs for rare class analysis. This book not only enriches the clustering and optimization theories, but also provides good guidance for the practical use of K-means, especially for important tasks such as network intrusion detection and credit fraud prediction. The thesis on which this book is based has won the "2010 National Excellent Doctoral Dissertation Award", the highest honor for not more than 100 PhD theses per year in China.