Business Edge

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Uncover the secret to achieving peak mental performance in the ground-breaking new book, The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.