Business Project Management and Marketing: Mastering Business Markets By Michael Kleinaltenkamp, Wulff Plinke, Ingmar GeigerEnglish | EPUB | 2016 | 399 Pages | ISBN : 3662485060 | 5 MB
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation.