Business to Business Marketing Management Ed 3

This volume is dedicated to Business and Management and Application of Decision Science. The book provides an interface between the main disciplines of engineering/technology and the organizational, administrative, and planning abilities of decision making. It is complementary to other sub-disciplines such as economics, finance, marketing, decision and risk analysis, etc.

Learn Complete Event Planning, Process, Operation, Finance, Communication, Marketing and Strategy with case study

This volume written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication.

This volume offers a mosaic of perspectives on organizational commitment, innovation’s role in competitive advantage, fiscal sustainability in dynamic economies, and the strategic implications of taxation and digital transformation.

This book has global vision tied into management principles based on an understanding of the sales management and basic job of purchasing and supply management, as all authors have held high-level positions directing the effort.

This volume serves as an indispensable resource for professionals, practitioners, and enthusiasts seeking a clear roadmap for implementing and optimizing Six Sigma and quality management system methodologies. This book is a practical and insightful companion for organizations navigating the intricacies of Six Sigma and quality management to achieve excellence in their operations and deliver enhanced value to their stakeholders.

This book presents practices, challenges, and opportunities related to digital transformation. It includes chapters that address digital transformation in a variety of industries, including finance, construction, education, marketing, and more.

Prove the Concept Properly and Gage Market Demand so Your Business Can Flourish