China's New Culture of Cool: Understanding The World's Fastest Growing Market

Companies focus on both organic and inorganic mechanisms in its pursuit for growth. The growth strategies of companies are determined by the industry sector and target market influence. Successful companies utilize multiple growth strategies like market development, disruption, product and channel expansion, strategic alliances, Mergers and Acquisitions and organic growth stimulus. In the modern world, a firm’s success depends on innovation. Fast paced growth for a firm is a function of the extent to which company must learn how to scale up and extend its business, lengthen its expansion phase, accumulate and apply new knowledge to new products and markets faster than competitors. Therefore, there is no 'best strategy'.

An essay collection that insightfully explores the professional culture of contemporary economic theory, highlighting key features of successful economic theory from the last quarter century.

Astronomer and science writer David Whitehouse takes us on a journey through the evolving cosmos as he considers humankind's place in the universe - and how our survival depends on otherworldly perspectives.