China's Peaceful Rise: Identities, Interests, And Strategies

This book examines the dynamics in customer relationship management (CRM) due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers. The book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies.