"Consumer Behavior New Era: In and Beyond the Pandemic" ed. by Umut Ayman, Taufiq Choudhry
ITexLi | 2023 | ISBN: 1803561831 9781803561837 1803561823 9781803561820 180356184X 9781803561844 | 242 pages | PDF | 8 MB
This volume presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.