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Contemporary Advertising

Contemporary Advertising, 15th Edition (repost)  eBooks & eLearning

Posted by hill0 at July 24, 2019
Contemporary Advertising, 15th Edition (repost)

Contemporary Advertising Loose Leaf by William F. Arens
English | 2017 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB

Advertising in Contemporary Consumer Culture  eBooks & eLearning

Posted by AvaxGenius at April 1, 2018
Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture By Hélène de Burgh-Woodman
English | PDF,EPUB | 2018 | 275 Pages | ISBN : 3319779435 | 3.6 MB

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising.

The Discourse of Advertising (Repost)  eBooks & eLearning

Posted by DZ123 at Feb. 8, 2020
The Discourse of Advertising (Repost)

Guy Cook, "The Discourse of Advertising"
English | 2001 | ISBN: 0415234549 | PDF | pages: 270 | 55.7 mb
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition by Berger San Francisco State University, Arthur Asa
English | 2015 | ISBN: 1442241241, 144224125X | 276 pages | PDF | 4 MB

Discourse of Advertising  eBooks & eLearning

Posted by leonardo78 at March 2, 2017
Discourse of Advertising

Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.

Advertising Age Handbook Of Advertising (repost)  eBooks & eLearning

Posted by interes at Nov. 4, 2018
Advertising Age Handbook Of Advertising (repost)

Herschell Gordon Lewis, "Advertising Age Handbook Of Advertising"
English | 1999 | ISBN: 0844236705 | 240 pages | epub | 2,2 MB

Principles of Advertising: A Global Perspective, Second Edition (Repost)  eBooks & eLearning

Posted by nebulae at Feb. 18, 2019
Principles of Advertising: A Global Perspective, Second Edition (Repost)

Monle Lee and Carla Johnson, "Principles of Advertising: A Global Perspective, Second Edition"
English | ISBN: 0789022990, 0789023008 | 2005 | 450 pages | PDF | 28 MB

Advertising Account Planning: New Strategies in the Digital Landscape  eBooks & eLearning

Posted by First1 at Sept. 2, 2019
Advertising Account Planning: New Strategies in the Digital Landscape

Advertising Account Planning: New Strategies in the Digital Landscape by Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
English | July 12th, 2019 | ISBN: 1538114070, 1538114062 | 156 pages | EPUB | 0.58 MB

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies (Repost)

Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies by Brian Moeran
English | PDF,EPUB | 2018 | 358 Pages | ISBN : 3319743961 | 18.56 MB

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros.

The Psychology of Advertising (Repost)  eBooks & eLearning

Posted by insetes at Dec. 23, 2017
The Psychology of Advertising (Repost)

The Psychology of Advertising By Bob M. Fennis, Wolfgang Stroebe
2010 | 344 Pages | ISBN: 0415442737 | PDF | 8 MB