Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies by Brian Moeran
English | PDF,EPUB | 2018 | 358 Pages | ISBN : 3319743961 | 18.56 MB
This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros.