Create An Inspired Marketing Plan

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This seven-CD collection exhaustively documents Columbia Records' first attempt at niche marketing with the Piano Moods series. Born out an impromptu marketing plan by a small Columbia Records staff in 1950, the Piano Moods series was hatched from the marketing discovery that there were more pianos than phonographs (that's record players for all you kids who don't remember vinyl LPs) in the homes of postwar America. The 12" LP had been launched a scant two years before and few titles were available. The Piano Moods series linked 20 albums of the same general type, all of them produced and sequenced by George Avakian, who had created the jazz and pop catalog on LP for Columbia beginning in 1948 – though they were originally released 33 rpm 10" discs to keep the folks with all those 10" 78 rpm discs happy when it came to storage. The sides were cut – usually – with no spirals (spaces) between tunes, giving the side a longer feel than its 17 minutes because the music was continuous. Most pianists preset their sequences and prepared introductions of the key of the preceding tune that modulated into the key of the next one.

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