Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
English | January 28th, 2014 | ASIN: B00DB3D81G | 291 pages | AZW3/EPUB | 1.13 MB
The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing.