Deviance Across Cultures: Constructions of Difference

The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting.

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Whether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues. It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.

This work deals with the medical knowledge and beliefs of cultures outside of the United States and Europe. In addition to articles surveying Islamic, Chinese, Native American, Aboriginal Australian, Indian, Egyptian, and Tibetan medicine, the book includes essays on comparing Chinese and western medicine and religion and medicine. Each essay is well illustrated and contains an extensive bibliography.

Astronomy Across Cultures: A History of Non-Western Astronomy consists of essays dealing with the astronomical knowledge and beliefs of cultures outside the United States and Europe. In addition to articles surveying Islamic, Chinese, Native American, Aboriginal Australian, Polynesian, Egyptian and Tibetan astronomy, among others, the book includes essays on Sky Tales and Why We Tell Them and Astronomy and Prehistory, and Astronomy and Astrology. The essays address the connections between science and culture and relate astronomical practices to the cultures which produced them.

Editors: Dubina, Igor N., Carayannis, Elias G. (Eds.)
Provides a framework for studying the impact of culture on innovation and entrepreneurship
Integrates insights from management, economics, sociology, anthropology, and psychology
Features cases, examples, and contributions from around the world