Deviance Across Cultures: Constructions of Difference

In the coming century people in virtually all occupations will find themselves working to a greater extent than ever before with those whose background is different from their own. This book explains how to work effectively with people from diverse backgrounds, namely:· how to understand the influence of cultures and subcultures on others' behaviour and attitudes

For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.