Doing Business 2015: Going Beyond Efficiency

Born out of her popular website Beyond Mom, Randi’s book is a guide for mothers looking to jump-start their business ideas by finding connection from within. The 1.2 million women in America each year who choose not to return to traditional work after having children have found themselves filled with an unexpected creative energy, but lack the knowledge and network to tap it.

We live in an age of exponential technology, but this is not so new. Indeed, technological innovation has been promoted so assiduously for so long that there is now a discernible pattern to its emergence known as the Gartner Hype Cycle. Open innovation is no exception. In this book Henry Chesbrough, the originator of open innovation, examines the hype behind its practice, shows where real results are taking place, and explains how companies can move beyond the hype to achieve real business results.

Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy?