Business Models and Modelling - Charles Baden-Fuller
English | 2015 | 480 Pages | ISBN: 1785604635 | EPUB | 3.83 MB
In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role of business models in conceptions of strategy and strategizing.