Fashion Market

The size, price points, brands, and marketplaces in the adaptive fashion market.

A detailed course on market analysis & interpretation, marketing, branding,promotional activities of fashion industry.

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Create realistic looking fashion design concepts using photoshop that you can re-use, sell and showcase

The why, where, and how to reaching the adaptive fashion customer through marketing.

From adaptive and universal design to merchandising and marketing, get the second 5 of our courses with this bundle!