Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, 2nd Edition by Daniel Rowles
English | December 3rd, 2017 | ISBN: 0749481692 | 227 Pages | EPUB | 4.03 MB
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.