Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
IGI Global | English | 2018 | ISBN-10: 1522547576 | 453 pages | PDF, ePUB | 6.67 / 14.80 MB
by Diana Bogueva (Author, Editor), Dora Marinova (Editor), Talia Raphaely (Editor)
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential