Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by David F. GiannettoEnglish | PDF,EPUB | 2014 | 245 Pages | ISBN : 1137410396 | 5.38 MB
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.