Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) by Tom Reichert, Jacqueline Lambiase
Publisher: Lawrence Erlbaum 2002-12 | 306 Pages | ISBN: 0805841172 | PDF | 20 MB
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society?