AdWords For Dummies by Howie Jacobson
English | PDF | 2007 | 432 Pages | ISBN : 0470152524 | 15.63 MB
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!