Human by Design

The book provides an understanding of how service design and design thinking could address the needs of organisations in tackling processes of transformations which include changes in the way people behave, interact and grow. It addresses the demand of human resource management functions, which are primarily called to manage such transformations about what regards people, namely the employees.

This ambitious text is a monograph about human experiences concerning the potentialities, capacities, and features of humankind from the wholeness of the collective mind body spirit. The purpose in reframing human endeavors is for enhanced alignment for livability and sustainability. This book departs from the concept and practice of “design and technology” and argues that most crises that endanger and destruct our ecological livability and sustainability come from our way of thinking and doing with “design and technology” based on the necessity for control. It is the control for overcoming the fear of scarcity, starvation, and the unknown. This book is rather an attempt to find alternate way of decision-making thru holistic methods. It appeals to researchers working in design, sustainability, architecture and urban studies.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.