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Database Administration, Second Edition , is the definitive, technology-independent guide to the modern discipline of database administration. Packed with best practices and proven solutions for any database platform or environment, this text fully reflects the field’s latest realities and challenges. Drawing on more than thirty years of database experience, Mullins focuses on problems that today’s DBAs actually face, and skills and knowledge they simply must have.

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.