Integrated Retail Channels in Multichannel Retailing: Do Linkages Between Retail Channels Impact Customer Loyalty?

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

Design A Branded Customer Experience That Differentiates

by Jaquie Scammell (Author)
If you're looking to transform the customer service culture in your organisation, to decrease complaints and increase compliments, Jaquie Scammell's approach is simple and more human than simply introducing better processes and procedures - and her approach works

Build and grow your own retail and e-commerce business

Deliver A 'Branded' Customer Experience, Build Loyalty & Maximize Profits (Taught By 2 Award Winning Experts)

Lean how to create an actionable customer journey map and transform your customer experience.