"Brand Awareness: Recent Advances and Perspectives" ed. by Annarita Sorrentino, Omar Alghamdi, Pooja Shukla, Abdullah Alghamdi, Taufiq Choudhry
ITexLi | 2024 | ISBN: 0850141397 9780850141399 0850141389 9780850141382 0850141400 9780850141405 | 140 pages | PDF | 6 MB
This book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. This book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building.