The Psychology of Sales Success: Learn to Think Like Your Customer to Clove Every Sale (SellingPower Library) by Gerhard Gschwandtner
English | 2007-02-26 | ISBN: 0071476008 | 224 pages | PDF | 1,5 Mb
If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer.