Living Ethically in an Unethical World: Doing The Right Thing

All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of industries, The Moral Advantage illustrates how moral insights can be used to gain competitive advantage. By showing how to employ rather than compromise moral standards, The Moral Advantage provides a roadmap for achieving success by sticking to the high road, and for building a business career that is both personally and materially rewarding.

This book is for all those who are seeking a human perspective on economic and organizational processes. It lays the foundations for a value based approach to the economy.
The key questions are: “What is important to you or your organization?” “What is this action or that organization good for?”