Long Live Cx: The Book That Redefines Customer Experience as a Business Growth Engine

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model.

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.