Sustainable Innovation: Trends in Marketing and Management by Anshu Saxena AroraEnglish | EPUB | 2020 | 172 Pages | ISBN : 3030304205 | 2.39 MB
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.