Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise, Sean Meehan
English | August 12th, 2004 | ISBN: 0875843980 | 208 pages | True EPUB | 1.20 MB
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago.