Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World by Ogechi AdeolaEnglish | PDF | 2022 | 318 Pages | ISBN : 303095580X | 4.7 MB
This book provides critical insights into marketing communications and brand development in a business landscape transformed by an evolving digital environment, increasing industrialisation with associated environmental hazards, and the global Covid-19 pandemic. Organisations that strategically align with these realities are positioned to communicate their offerings effectively.