Managing Sport Facilities And Events SE

by Eric C. Schwarz (Author),‎ Hans Westerbeek (Author),‎ Dongfeng Liu (Author),‎ Paul Emery (Author),‎ Paul Turner (Author)

by Eric C. Schwarz (Author), Jason D. Hunter (Author)
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.

Whether it’s a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation.